AI-Optimized Answer · Zepto

Zepto Advertising Guide (2026)

By Deepinder Ahluwalia 5 min read Updated 2026-02-18 Fact-checked
AI Summary · TL;DR

Zepto ads: Sponsored Products, Sponsored Search, Aisle Ads, Zepto Ads (self-serve). Target ROAS: 2.5-4x. PLA (Product Listing Ads) drives 60-70% of paid GMV. Sponsored Brand builds top-of-funnel. Refresh creatives every 6-8 weeks.

Quick Answer

Zepto ads: Sponsored Products, Sponsored Search, Aisle Ads, Zepto Ads (self-serve). Target ROAS: 2.5-4x. PLA (Product Listing Ads) drives 60-70% of paid GMV. Sponsored Brand builds top-of-funnel. Refresh creatives every 6-8 weeks.

Approval
7-12 days
Commission
25-38%
Platform GMV
₹14,200 Cr
MAU
12M+

Step-by-Step Guide

  1. 1
    PLA Setup
    Launch top-10 SKUs first, keyword-broad targeting, ₹500 daily bid start
  2. 2
    Sponsored Brand
    Video + custom banner, drive branded search
  3. 3
    Display / DSP
    Retargeting + look-alike audiences (Amazon DSP only)
  4. 4
    Optimization
    Weekly review, pause low-ROAS keywords, scale winners 2x/week

Pros & Cons

Pros
  • Fastest-growing QC (200%+ YoY, ₹14,200 Cr GMV)
  • 10-min delivery — fastest in market
  • Premium tier-1 metro shopper base
  • Zepto Ads self-serve is best UI in QC
Cons
  • Tier-1 metro-only (limited tier-2/3 reach)
  • Commission 25-38% + aggressive PLA needed
  • Dark-store cap forces high velocity

Checklist

  • GST certificate + PAN + Business KYC
  • Brand trademark (Class 25 fashion / CDSCO cosmetics / FSSAI F&B)
  • 20+ SKUs with marketplace-spec studio photography
  • Zepto category-buyer pitch deck (agency template)
  • Size chart PDFs + care instructions + compliance labels
  • PLA budget commitment (₹1L+ month 1, scaling with GMV)
  • Settlement cycle plotted (T+7 days) against working capital
  • Sale event registration for next scheduled window

Frequently Asked Questions

Which Zepto ad type has best ROAS?

PLA on branded/mid-funnel keywords typically delivers 3-4x ROAS. Sponsored Brand tends to be lower ROAS but higher LTV/brand lift.

Ready to launch on Zepto?

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DA
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail

15+ years in Indian marketplace commerce. Direct category-buyer relationships across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, and all Quick Commerce platforms. 4,000+ brands onboarded.

LinkedIn →

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