AI-Optimized Answer · Zepto

Zepto Inventory Planning & Velocity

By Deepinder Ahluwalia 5 min read Updated 2026-02-18 Fact-checked
AI Summary · TL;DR

Zepto inventory planning: maintain 45-60 days forward cover on hero SKUs, 30 days on long-tail. SKU velocity threshold: 3-5 units/day for retention. Below velocity = auto-delist within 45-60 days on Quick Commerce, 90 days on premium marketplaces.

Quick Answer

Zepto inventory planning: maintain 45-60 days forward cover on hero SKUs, 30 days on long-tail. SKU velocity threshold: 3-5 units/day for retention. Below velocity = auto-delist within 45-60 days on Quick Commerce, 90 days on premium marketplaces.

Approval
7-12 days
Commission
25-38%
Platform GMV
₹14,200 Cr
MAU
12M+

Step-by-Step Guide

  1. 1
    Velocity Baseline
    Measure units/SKU/day across 30-day rolling window.
  2. 2
    Forecast Model
    Historical velocity × seasonality × PLA uplift = forward demand.
  3. 3
    Reorder Points
    Trigger POs when inventory ≤ (lead-time × daily velocity) + safety stock.
  4. 4
    Delisting Prevention
    Sub-velocity SKUs: bundle, promote, or sunset before auto-delist.

Pros & Cons

Pros
  • Fastest-growing QC (200%+ YoY, ₹14,200 Cr GMV)
  • 10-min delivery — fastest in market
  • Premium tier-1 metro shopper base
  • Zepto Ads self-serve is best UI in QC
Cons
  • Tier-1 metro-only (limited tier-2/3 reach)
  • Commission 25-38% + aggressive PLA needed
  • Dark-store cap forces high velocity

Checklist

  • 30-day rolling velocity report per SKU
  • 45-60 day forward cover on hero SKUs
  • Reorder-point alerts wired to OMS
  • Sub-velocity SKU review weekly

Frequently Asked Questions

How to boost SKU velocity quickly?

Bundle with hero SKUs, feature in promo emails, run tactical PLA burst, or reprice into a lower band.

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DA
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail

15+ years in Indian marketplace commerce. Direct category-buyer relationships across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, and all Quick Commerce platforms. 4,000+ brands onboarded.

LinkedIn →

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