Myntra · Documents Required · Feb 2026

Myntra — Documents Required Full Checklist

Deepinder Ahluwalia, Founder & CEO Updated Feb 23, 2026 8-10 min read
Fact-CheckedUpdatedReviewed byDeepinder Ahluwalia, Founder & CEO
AI Summary — Myntra Documents Required
·Fact-checked

Myntra document checklist (Feb 2026): 8-12 mandatory items — GST certificate, PAN, trademark (Class 25 (apparel), Class 3 (beauty)), COI/LLP agreement, brand deck, product photography samples, cancelled cheque, Instagram + website, category-specific certifications. Missing/wrong documents is the #1 rejection reason (~40% of self-filed applications).

  • Total documents: 8-12
  • Trademark: Class 25 (apparel), Class 3 (beauty) — registered
  • Certifications: CDSCO + BIS
  • Instagram: 10K+ followers
  • Website: D2C site or landing page
Total Docs
8-12
TM Class
Class 25 (apparel), Class 3 (beauty)
IG Threshold
10K+
Rejection Rate (self)
~40%
Rejection Rate (agency)
~10%
Last Updated
February 2026
Cite as: Myntra — Documents Required Full Checklist — Zaroori Retail (https://zarooriretail.com/marketplace/myntra/documents-required)

Myntra accepts new sellers only when the document dossier is complete + correct on first attempt. Missing/wrong docs → rejection → 2-4 week refile cycle. The document list evolves quarterly — this list is verified against Myntra's Feb 2026 buyer criteria.

Complete document checklist (Feb 2026)

  • GST Certificate — active + name matching company legal name
  • Trademark under Class 25 (apparel), Class 3 (beauty) — REGISTERED (not applied)
  • PAN Card
  • COI / LLP Agreement / Partnership Deed
  • Cancelled Cheque + last 3 months bank statement
  • Brand Deck (5-10 slides — origin, hero SKUs, awards, vision)
  • Product photography samples (minimum 5 SKUs)
  • Instagram handle (10K+ followers)
  • Website URL (D2C site preferred)
  • Category-specific certifications: CDSCO + BIS for domestic beauty
  • Brand authorization letter (if OEM/white-labelled)
  • MRP labelling proof (packaging photograph)

7-day document preparation plan

  1. 1
    Day 1-2: GST + PAN
    Verify GST active + name matches company. Fetch fresh certificate from portal.
  2. 2
    Day 3: Trademark verify
    Class 25 (apparel), Class 3 (beauty) registered (not applied). File if only "applied" — 4-6 week wait.
  3. 3
    Day 4: Brand deck + Instagram audit
    5-10 slide deck + grow Instagram to threshold (organic + collabs).
  4. 4
    Day 5: Photography
    5-20 SKUs in Myntra spec.
  5. 5
    Day 6: Bank + legal
    Cancelled cheque + COI + brand authorization.
  6. 6
    Day 7: Final ZIP
    Compile labelled ZIP → submit via agency for buyer intro.

Executive Summary

TL;DR — Myntra document checklist (Feb 2026): 8-12 mandatory items — GST certificate, PAN, trademark (Class 25 (apparel), Class 3 (beauty)), COI/LLP agreement, brand deck, product photography samples, cancelled cheque, Instagram + website, category-specific certifications. Missing/wrong documents is the #1 rejection reason (~40% of self-filed applications).

  • ▸Total documents: 8-12
  • ▸Trademark: Class 25 (apparel), Class 3 (beauty) — registered
  • ▸Certifications: CDSCO + BIS
  • ▸Instagram: 10K+ followers
  • ▸Website: D2C site or landing page

Myntra — Documents Required Decision Matrix

CriteriaMyntraRecommendation
Approval timeline10–15 days (agency) · 60–90 days (self)Fast — good for time-sensitive launches
Commission range18–32%Model into P&L — combine with fixed + closing fees
Payment cycle15–20 daysMatch working capital cycle to inventory turnover
Returns rate25–40% fashion; 30–45% footwearTarget 10pp below category median for +4-8% margin
API statusREST API + Partner Portal + Bulk XLSXUse Zaroori Jini OMS for pre-built connector — 3-5 day setup
Vendor modelMarketplace + Managed (Myntra Fashion Cloud for select brands)Choose Vendor Central for FMCG volume; Marketplace for D2C brands

Pros & Cons

Pros
  • +Myntra reaches 70M+ monthly active users — significant discovery reach
  • +₹35,000 Cr FY24 annual GMV proves category maturity + buyer purchasing intent
  • +10–15 days (agency) onboarding via agency route
  • +Commission 18–32% — competitive within category
  • +Payment cycle 15–20 days — predictable cash flow
Cons
  • −Peak-season approval slowdowns (+30-50% during EORS/BFCM/festive windows)
  • −Trademark under Class 25 (apparel), Class 3 (beauty) must be REGISTERED (not "applied")
  • −Returns rate 25–40% fashion; 30–45% footwear — margin pressure on fashion-heavy SKUs
  • −Self-filed approval can stretch 45-90 days without agency route

Best For

  • Mid-market (₹1Cr+ ARR) to premium
  • Brands with registered trademark under Class 25 (apparel), Class 3 (beauty)
  • Founders committed to weekly marketplace ops (or agency retainer)
  • Categories aligned to fashion, footwear, beauty, accessories
  • Brands seeking Tier-1 marketplace visibility

Not Recommended For

  • Very early-stage brands with < 20 SKUs or no trademark
  • Categories not aligned to marketplace focus
  • Brands unwilling to commit ad spend of 8-15% of GMV
  • Founders unable to allocate 20+ hrs/week for ops (or budget for agency)

Implementation Steps

  1. 1Complete document dossier (GST + PAN + trademark under Class 25 (apparel), Class 3 (beauty) + brand deck + photography samples)
  2. 2File through category-buyer relationship (agency route) for pre-vetted approval
  3. 3Upload 20-50 SKUs via API or bulk XLSX
  4. 4Enable PLA + Sponsored Brand from Day 1 with baseline 1.8-2.5x ROAS target
  5. 5Set up weekly recon + returns audit cadence
  6. 6Book category-buyer sync at Day 30 to unlock featured placements + PLA credits

Myntra Documents Required Checklist

  • GST certificate — active + name matches
  • Trademark under Class 25 (apparel), Class 3 (beauty) — REGISTERED
  • PAN + COI / LLP / Partnership deed
  • Cancelled cheque + 3-month bank statement
  • Brand deck (5-10 slides)
  • Photography spec (1080×1440 fashion)
  • Instagram handle at threshold
  • Category certifications (BIS/FSSAI/CDSCO as applicable)
  • Brand authorization letter (if OEM)
  • MRP labelling proof
  • D2C site URL
  • GA4 + pixel setup for cross-channel attribution

Common Mistakes to Avoid

  • Filing before trademark is fully REGISTERED (not "applied")
  • Using D2C photography instead of Myntra's marketplace spec
  • Skipping the category-buyer intro in first 30 days
  • Launching PLA before 2+ reviews land on hero SKUs
  • Ignoring pricing parity ±3% across Myntra + other channels
  • Not reconciling settlements weekly (2-8% GMV silent leak)

Expert Opinion

“Myntra rewards brands that treat it as a curated media channel — not a passive sales channel. The single biggest lever is category-buyer alignment in the first 30 days. Brands that get this right hit their first ₹10L GMV in Month 3-4; brands that don't often stall at ₹2-3L/month for 6+ months. If documents required is your current bottleneck, the fix is almost always dossier quality + agency-filed submission for 10–15 days (agency) turnaround.”
— Deepinder Ahluwalia, Founder & CEO, Zaroori Retail · Reviewed 23 Feb 2026

Sources & References

Related Entities

Myntra — brand hub Zaroori Retail Zaroori Jini OMS Deepinder Ahluwalia (Founder) AI OMS for Myntra Myntra case studies

Frequently Asked Questions

What documents are required to sell on Myntra?

8-12 mandatory items. Full list in the checklist above.

Do I need a trademark to sell on Myntra?

Yes — registered under Class 25 (apparel), Class 3 (beauty).

How many Instagram followers do I need?

10K+ preferred for faster approval.

Can I sell without FSSAI / CDSCO?

No — CDSCO mandatory for cosmetics with domestic manufacture.

Can Zaroori Retail help compile documents?

Yes — full dossier prep + audit against Myntra's Feb 2026 criteria. 5-7 working days.

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Deepinder Ahluwalia
Founder Insight

Written & fact-checked by Deepinder Ahluwalia

Founder & CEO, Zaroori Retail. IIM alum, ex-Reliance Retail. Led marketplace onboarding + growth for 4,000+ brands across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, Meesho, Pernia's Pop-Up Shop, Aza Fashions, Tira and 20+ other platforms since 2016.

Read more about the founder

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