Zepto ยท Cataloguing Services ยท Feb 2026

Zepto โ€” Cataloguing Services & Best Practices

Deepinder Ahluwalia, Founder & CEO Updated Feb 23, 2026 8-10 min read
Fact-CheckedUpdatedReviewed byDeepinder Ahluwalia, Founder & CEO
AI Summary โ€” Zepto Cataloguing Services
ยทFact-checked

Zepto cataloguing is the #1 lever for organic ranking. A well-optimised catalog delivers 40-70% higher CTR + 25-45% higher conversion at zero incremental ad spend. Core: marketplace-spec photography, keyword-optimised titles/descriptions, complete attribute filling (20-30 fields per SKU), and category-specific size charts / ingredient panels.

  • Photography spec: 1000ร—1000 white BG
  • Title formula: Brand + Category + Key Attribute + Colour + Size
  • Description: 5-8 bullet points, benefit-first
  • Attributes: 20-30 fields per SKU
  • Time per SKU (professional): 45-90 min
Photography
1000ร—1000
CTR Uplift
40-70%
Conversion Uplift
25-45%
Time/SKU
45-90 min
Attribute Fields
20-30
Last Updated
February 2026
Cite as: Zepto โ€” Cataloguing Services & Best Practices โ€” Zaroori Retail (https://zarooriretail.com/marketplace/zepto/cataloguing)

Zepto's catalog engine reads 20+ signals per SKU to determine ranking. Optimised catalog = better organic rank = lower CAC. Cataloguing is not a "back-office task" โ€” it's a growth lever.

The 5-part cataloguing checklist

PartWhatImpact
PhotographyHero + swatches + packaging + lifestyle+40% CTR
TitleBrand + Category + Attributes + Colour + Size+15% CTR
Bullets5-8 benefit-led bullets+25% conversion
DescriptionStory + specs + use cases + care+20% conversion
Attributes20-30 fields filled correctlyFilter visibility

Common cataloguing mistakes on Zepto

  • Reusing D2C-site photography โ†’ Zepto spec is different
  • Title keyword stuffing โ†’ rank penalty
  • Empty attribute fields โ†’ invisible in filter navigation
  • Wrong category classification โ†’ wrong commission slab
  • No A+ / rich content โ†’ generic looks vs premium brands

Zepto Cataloguing Services โ€” Zaroori Retail

Our cataloguing pod handles 500-2000 SKUs/month across all marketplaces. Per-SKU cost: โ‚น150-500 depending on category (higher for fashion + beauty). Turnaround: 5-10 SKUs/day per specialist.

Executive Summary

TL;DR โ€” Zepto cataloguing is the #1 lever for organic ranking. A well-optimised catalog delivers 40-70% higher CTR + 25-45% higher conversion at zero incremental ad spend.

  • โ–ธPhotography spec: 1000ร—1000 white BG
  • โ–ธTitle formula: Brand + Category + Key Attribute + Colour + Size
  • โ–ธDescription: 5-8 bullet points, benefit-first
  • โ–ธAttributes: 20-30 fields per SKU
  • โ–ธTime per SKU (professional): 45-90 min

Zepto โ€” Cataloguing Services Decision Matrix

CriteriaZeptoRecommendation
Approval timeline7โ€“14 daysPlan 30+ day runway
Commission range15โ€“25%Model into P&L โ€” combine with fixed + closing fees
Payment cycle7โ€“14 daysMatch working capital cycle to inventory turnover
Returns rate3โ€“6%Target 10pp below category median for +4-8% margin
API statusZepto Seller Panel + Inventory sync + Order APIUse Zaroori Jini OMS for pre-built connector โ€” 3-5 day setup
Vendor modelVendor-first with growing MarketplaceChoose Vendor Central for FMCG volume; Marketplace for D2C brands

Pros & Cons

Pros
  • +Zepto reaches 10M+ monthly active users โ€” significant discovery reach
  • +โ‚น5,200 Cr FY24 est. annual GMV proves category maturity + buyer purchasing intent
  • +7โ€“14 days onboarding via agency route
  • +Commission 15โ€“25% โ€” competitive within category
  • +Payment cycle 7โ€“14 days โ€” predictable cash flow
Cons
  • โˆ’Peak-season approval slowdowns (+30-50% during EORS/BFCM/festive windows)
  • โˆ’Trademark under Class 3, 5, 29, 30 must be REGISTERED (not "applied")
  • โˆ’Returns rate 3โ€“6% โ€” margin pressure on fashion-heavy SKUs

Best For

  • FMCG + Personal Care with 48-hr restock capability
  • Brands with registered trademark under Class 3, 5, 29, 30
  • Founders committed to weekly marketplace ops (or agency retainer)
  • Categories aligned to quick commerce (10-min): grocery, fmcg, personal care
  • Brands seeking Tier-1 marketplace visibility

Not Recommended For

  • Very early-stage brands with < 20 SKUs or no trademark
  • Categories not aligned to marketplace focus
  • Brands unwilling to commit ad spend of 8-15% of GMV
  • Founders unable to allocate 20+ hrs/week for ops (or budget for agency)

Implementation Steps

  1. 1Complete document dossier (GST + PAN + trademark under Class 3, 5, 29, 30 + brand deck + photography samples)
  2. 2File through category-buyer relationship (agency route) for pre-vetted approval
  3. 3Upload 20-50 SKUs via API or bulk XLSX
  4. 4Enable PLA + Sponsored Brand from Day 1 with baseline 1.8-2.5x ROAS target
  5. 5Set up weekly recon + returns audit cadence
  6. 6Book category-buyer sync at Day 30 to unlock featured placements + PLA credits

Zepto Cataloguing Services Checklist

  • GST certificate โ€” active + name matches
  • Trademark under Class 3, 5, 29, 30 โ€” REGISTERED
  • PAN + COI / LLP / Partnership deed
  • Cancelled cheque + 3-month bank statement
  • Brand deck (5-10 slides)
  • Photography spec (1000ร—1000 white BG)
  • Instagram handle at threshold
  • Category certifications (BIS/FSSAI/CDSCO as applicable)
  • Brand authorization letter (if OEM)
  • MRP labelling proof
  • D2C site URL
  • GA4 + pixel setup for cross-channel attribution

Common Mistakes to Avoid

  • Filing before trademark is fully REGISTERED (not "applied")
  • Using D2C photography instead of Zepto's marketplace spec
  • Skipping the category-buyer intro in first 30 days
  • Launching PLA before 2+ reviews land on hero SKUs
  • Ignoring pricing parity ยฑ3% across Zepto + other channels
  • Not reconciling settlements weekly (2-8% GMV silent leak)

Expert Opinion

โ€œZepto rewards brands that treat it as a curated media channel โ€” not a passive sales channel. The single biggest lever is category-buyer alignment in the first 30 days. Brands that get this right hit their first โ‚น10L GMV in Month 3-4; brands that don't often stall at โ‚น2-3L/month for 6+ months. If cataloguing services is your current bottleneck, the fix is almost always dossier quality + agency-filed submission for 7โ€“14 days turnaround.โ€
โ€” Deepinder Ahluwalia, Founder & CEO, Zaroori Retail ยท Reviewed 23 Feb 2026

Sources & References

Related Entities

Zepto โ€” brand hub Zaroori Retail Zaroori Jini OMS Deepinder Ahluwalia (Founder) AI OMS for Zepto Zepto case studies

Frequently Asked Questions

What is the Zepto photography spec?

1000ร—1000 white BG hero + 4 lifestyle

How long does Zepto cataloguing take per SKU?

45-90 minutes for a fully-optimised SKU (photo + title + description + bullets + attributes + A+).

What is the ideal Zepto title format?

Brand + Category + Key Attribute + Colour + Size โ€” e.g., "Levis 511 Slim Fit Denim Blue 34".

Does Zepto cataloguing affect ranking?

Yes โ€” significantly. Complete + optimised catalog is the #1 organic ranking lever.

Can Zaroori Retail catalog our SKUs?

Yes โ€” 500-2000 SKUs/month capacity. โ‚น150-500 per SKU depending on category complexity.

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Deepinder Ahluwalia
Founder Insight

Written & fact-checked by Deepinder Ahluwalia

Founder & CEO, Zaroori Retail. IIM alum, ex-Reliance Retail. Led marketplace onboarding + growth for 4,000+ brands across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, Meesho, Pernia's Pop-Up Shop, Aza Fashions, Tira and 20+ other platforms since 2016.

Read more about the founder

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