Quick Reference
- Legal Name
- Aza Fashions Pvt Ltd
- Website
- https://www.azafashions.com
- Primary Category
- Designer Couture
- Industries
- Designer CoutureBridal WearSareesJewellery
- Difficulty
- Hard (4/5)
Approval Requirements
- GST + PAN + Bank account
- Designer / brand portfolio with min 12 months history
- Minimum 10 SKUs in the couture-occasion band
- High-quality lookbook + model photography
- Made-to-measure capability (Aza's boutique stylists handle the customer interaction)
Commission Structure
Slightly lower than Pernia's; boutique fulfilment adds 3–5% override.
Catalog Requirements
- Min SKUs
- 10
- Attributes
- 22 per SKU
- Schema
- Aza Catalog v2
- Variants
- Size + Made-to-Measure
- Notes
- Boutique-fulfilment SKUs are flagged separately.
Image Guidelines
- Image Count
- 5 per SKU
- Dimensions
- 1500×2000 px
- Background
- Lifestyle or grey
- Model
- Required
- Notes
- Single-frame model shoots accepted (flexibility vs Pernia's).
Logistics Model
In-stock SKUs ship in 5–7 days; made-to-order 21–28 days.
Payment Cycle
Net 21 days post-delivery; 30% advance on made-to-order.
Ad System
Newsletter-led discovery; HNI customer base.
Return Structure
- Window
- 7 days for ready-to-ship
- Policy
- No returns on made-to-measure
- Seller Cost
- Stylist re-consultation fee 5%
Growth Difficulty Score
Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.
Ideal Brand Categories
Common Rejection Reasons
- ✕Below 12 months operating history
- ✕Single-category catalog (e.g. sarees-only with no occasion variety)
- ✕No lookbook or weak photography
- ✕Pricing below ₹8,000 (Aza floor)
How to Onboard on Aza Fashions
- 1
Brand profile submission
Founder bio, label history, current collection, and target Aza category.
- 2
Curation team review
Aza's buyers review SKUs against the existing assortment.
- 3
Boutique vs marketplace tier assignment
Brand assigned online-only OR boutique-fulfilment (HNI walk-in customers).
- 4
Catalog QC & lookbook integration
SKUs uploaded; featured pieces selected for the next newsletter cycle.
- 5
Launch via newsletter feature
Brand goes live with an Aza newsletter feature reaching 250K+ HNI subscribers.
Aza Fashions Glossary
- AOV (Average Order Value)
- Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
- Trademark (Registered Trademark (TM Class))
- Premium Indian marketplaces accept either a granted TM certificate or a TM application receipt (Form TM-A) as proof of brand ownership.
- Brand Store (Branded Storefront)
- A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.
- BIS Hallmark (BIS Hallmark Certification)
- Mandatory purity certification for gold and silver jewellery sold on marketplaces in India — required by Tata CLiQ Luxury, Tira, and Nykaa Fashion.
- Reconciliation (Payment Reconciliation)
- The order-by-order audit of marketplace settlements against the SKU-level commission, fees, RTO claw-backs, and TDS — typically run monthly.
Frequently Asked Questions
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