Quick Reference
- Legal Name
- Tata Unistore Ltd
- Website
- https://www.tatacliq.com
- Primary Category
- Fashion + Luxury + Electronics
- Industries
- FashionLuxuryElectronicsWatchesJewellery
- Difficulty
- Very Hard (5/5)
Approval Requirements
- GST + PAN + Bank account
- Brand Authorization Letter from trademark owner (mandatory)
- Trademark certificate (granted only — TM-A not accepted)
- Brand authenticity dossier (factory certificates, source-of-goods proof)
- Minimum 15 SKUs (Tata CLiQ) / 8 SKUs (Tata CLiQ Luxury)
- BIS Hallmark for any precious-metal jewellery
Commission Structure
Mainline CLiQ 18–24%, CLiQ Luxury 26–32%.
Catalog Requirements
- Min SKUs
- 15
- Attributes
- 38 per SKU
- Schema
- CLiQ Catalog v3
- Variants
- Size + Colour + Authentication QR
- Notes
- Each luxury SKU carries a Tata-issued authenticity QR.
Image Guidelines
- Image Count
- 6 per SKU
- Dimensions
- 2000×2500 px
- Background
- White or grey
- Model
- Required for apparel
- Notes
- Luxury SKUs require 360° image rotation.
Logistics Model
Premium SKUs ship from Tata-bonded warehouses (insurance + chain-of-custody).
Payment Cycle
Net 14 days post-delivery; Luxury 21 days.
Ad System
Editorial-led (less auction); curated category banners.
Return Structure
- Window
- 7–15 days
- Policy
- Authenticity-verified returns only on Luxury
- Seller Cost
- Reverse logistics + authentication-recheck fee
Growth Difficulty Score
Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.
Ideal Brand Categories
Common Rejection Reasons
- ✕Cannot produce source-of-goods proof for luxury / import SKUs
- ✕Trademark application (TM-A) instead of granted certificate
- ✕Photography fails 360° rotation requirement (Luxury)
- ✕Below ₹2,000 price band on Luxury (positioning mismatch)
- ✕No factory inspection report (apparel)
How to Onboard on Tata CLiQ
- 1
Brand application submission
Apply on Tata CLiQ Seller Hub with KYC, trademark certificate, and brand dossier.
- 2
Authentication & dossier review
Tata's authentication team verifies source-of-goods, factory certificates, and brand provenance (CLiQ Luxury only).
- 3
Editorial fit review
CLiQ's editorial team validates brand fit against the curated assortment.
- 4
Catalog & imagery QC
SKUs uploaded against Catalog v3 + 360° image checks for luxury.
- 5
Authentication QR issuance & go-live
Tata-issued authenticity QRs assigned per SKU; brand goes live with a curated launch banner.
Tata CLiQ Glossary
- Trademark (Registered Trademark (TM Class))
- Premium Indian marketplaces accept either a granted TM certificate or a TM application receipt (Form TM-A) as proof of brand ownership.
- BIS Hallmark (BIS Hallmark Certification)
- Mandatory purity certification for gold and silver jewellery sold on marketplaces in India — required by Tata CLiQ Luxury, Tira, and Nykaa Fashion.
- PLA (Product Listing Ad)
- A sponsored placement that pushes a specific SKU to the top of search and category pages. Bidding is CPC-based on the seller portal.
- AOV (Average Order Value)
- Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
- Brand Store (Branded Storefront)
- A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.
- Reconciliation (Payment Reconciliation)
- The order-by-order audit of marketplace settlements against the SKU-level commission, fees, RTO claw-backs, and TDS — typically run monthly.
- HSN (Harmonized System of Nomenclature code)
- GST classification code (6–8 digits) every SKU must carry on the marketplace catalog and invoice for tax compliance.
Frequently Asked Questions
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