Quick Reference
- Legal Name
- Reliance Retail Limited
- Website
- https://www.tirabeauty.com
- Primary Category
- Beauty & Personal Care
- Industries
- BeautySkincareHaircareFragranceWellness
- Difficulty
- Hard (4/5)
Approval Requirements
- GST + PAN + Bank account
- Reliance Vendor Code
- FSSAI license (mandatory for skincare, haircare, ingestibles)
- Trademark + ingredient INCI list per SKU
- Minimum 8 SKUs
- Premium-positioning brand deck
Commission Structure
Skincare/fragrance at higher band; basics at lower.
Catalog Requirements
- Min SKUs
- 8
- Attributes
- 30 per SKU
- Schema
- Tira Beauty Catalog
- Variants
- Shade + Size
- Notes
- INCI list mandatory; ingredient highlights surface in PDP.
Image Guidelines
- Image Count
- 5 per SKU
- Dimensions
- 1500×1500 px (1:1)
- Background
- White or branded
- Model
- Optional
- Notes
- PDP-clean shots required; 1 ingredient-callout image preferred.
Logistics Model
Cold-chain available for premium skincare.
Payment Cycle
Net 21 days post-delivery.
Ad System
Newer ad system; placement-led; sephora-style category curation.
Return Structure
- Window
- 7 days unopened only
- Policy
- No returns on opened beauty products
- Seller Cost
- Reverse logistics
Growth Difficulty Score
Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.
Ideal Brand Categories
Common Rejection Reasons
- ✕No FSSAI license
- ✕INCI list missing on any SKU
- ✕Pricing below ₹599 (Tira floor)
- ✕Mass-market positioning (Tira is curated-premium)
- ✕Vendor Code not issued (Reliance KYC failure)
How to Onboard on Tira
- 1
Reliance Vendor Portal account
Same Vendor Portal as AJIO; existing AJIO sellers can extend to Tira without re-KYC.
- 2
FSSAI + INCI documentation upload
FSSAI license + ingredient INCI list per SKU uploaded to the seller dashboard.
- 3
Brand fit + premium-positioning review
Tira's beauty curation team reviews positioning, AOV, and ingredient story.
- 4
Catalog QC + shade variant mapping
SKUs uploaded with shade/size variants and ingredient highlights.
- 5
Launch with category-curation feature
Brand launches with a sephora-style category curation feature (e.g. "New Indie Skincare").
Tira Glossary
- Vendor Portal (Reliance/AJIO Vendor Portal)
- AJIO's seller backend (a Reliance system) — handles PO acceptance, ASN generation, dispatch, and settlement. Requires Reliance vendor code.
- FSSAI (Food Safety and Standards Authority of India License)
- Statutory licence mandatory for any beauty/personal-care/wellness product that touches skin, hair, or is ingestible — required by Nykaa, Tira, Purple, and FirstCry.
- AOV (Average Order Value)
- Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
- Brand Store (Branded Storefront)
- A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.
- PLA (Product Listing Ad)
- A sponsored placement that pushes a specific SKU to the top of search and category pages. Bidding is CPC-based on the seller portal.
- Reconciliation (Payment Reconciliation)
- The order-by-order audit of marketplace settlements against the SKU-level commission, fees, RTO claw-backs, and TDS — typically run monthly.
Frequently Asked Questions
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