AJIO Spotlight + Sponsored Listings + Brand Boost management with daily bid touches, festival ramps, and ROAS targeting. 150+ brands. Average 5.8x ROAS.
AJIO Ads Run On A Smaller, Less Mature Auction Than Myntra
AJIO Spotlight is materially smaller than Myntra PLA — fewer ad units, shallower auction, less daily inventory. The ad system is also less mature: no robust automated bidder, no negative-term mining tooling, no dayparting. Everything has to be operated by hand, daily.
That's actually the opportunity. AJIO's CPCs are 20-35% lower than Myntra's for comparable category positions, and the ROAS ceiling is higher because the auction noise is lower. Brands that bring daily-touch discipline can run portfolio ROAS at 6.0–8.5x — well above Myntra's typical 4.5–6.5x band.
Where we add value: the operating discipline. 150+ AJIO brands managed, average portfolio ROAS at 5.8x.
What's Included
Campaign architecture
Category, brand, high-converter campaigns with ROAS targets.
Daily bid touches
Every active campaign reviewed daily.
A/B copy testing
Title + bullet variants on a 14-day cadence.
Negative term mining
Daily exclusion list maintenance.
Festival ramp planning
Pre-festival spend ramps with ROAS guardrails.
Brand Boost banner negotiation
Reliance media-team relationship.
Weekly ROAS reports
Spend, GMV, ROAS, CPA, search terms.
Quarterly category review
Spend re-allocation across category vs brand.
Ad Operations
- 1
Week 1: Audit + Baseline
Current campaigns audited; ROAS baseline; wasted-spend pockets identified.
- 2
Week 2: Re-Architecture
New campaign structure (category/brand/hero) with ROAS targets per tier.
- 3
Week 3+: Daily Ops
Daily bid touches, weekly copy testing, daily negative-term mining.
- 4
Festival Cycle (6-week)
Pre-festival spend ramps. Spend escalation 3 weeks before, peak during, post-festival debrief.
- 5
Quarterly Strategy Review
Spend re-allocation. New SKU prioritization. Brand Boost negotiation.
Pricing Tiers
Spend <₹2L/m
- Daily bid mgmt
- Weekly report
- Standard campaigns
Spend ₹2L–₹10L/m
- Min ₹65,000 /m
- A/B testing
- Festival ramps
- Brand Boost
Spend ₹10L+/m
- Dedicated strategist
- Custom dashboards
- Quarterly reviews
Categories We Service
AJIO Ads Wins
2.9x → 7.6x ROAS in 8 weeks
Brand running ₹3L/m on single flat campaign at 2.9x ROAS.
Result: Re-architected campaigns + daily ops + weekly copy testing. 8 weeks later: 7.6x ROAS at ₹4.2L spend.
EOSS spend delivered ₹16L revenue
No festival prep historically — random ad budget during EOSS.
Result: 6-week prep cycle. EOSS ad spend ₹2.4L produced ₹16L attributed GMV (6.7x ROAS).
Spending on AJIO ads but ROAS won't move?
Free audit. We show you where ROAS is leaking.
Free Ads AuditIn-House Solo vs Agency Ads Ops
| Dimension | In-House | Agency |
|---|---|---|
| Daily bid touches | Inconsistent | Every active campaign |
| Negative term mining | Monthly | Daily |
| A/B copy cadence | Quarterly | 14 days |
| Festival prep | Reactive | 6-week proactive |
| ROAS lift in 90 days | +30-50% | +80-180% |
Founder Insight — Daily Discipline Beats Strategy On AJIO Ads
AJIO's ad system rewards daily-touch operators disproportionately because the platform itself has minimal automation. There's no smart bidder optimizing for you overnight. There's no auto-pause when ROAS slips. There's no auto-exclude for poor-converting search terms. Every protective behaviour has to happen by hand.
That's a feature, not a bug. The brands willing to do the daily work compound an operating advantage over time that's genuinely defensible — and visible in the portfolio-wide ROAS gap between top-quartile (8.5x+) and median (4.5x) AJIO accounts.
About the Author — Deepinder Ahluwalia
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail
Deepinder has personally led the marketplace onboarding of 4,000+ brands across Myntra, Nykaa, AJIO, Tata Cliq Luxury, Amazon, Flipkart and 30+ premium marketplaces. An IIM Lucknow alumnus with 8+ years in Indian e-commerce, he runs Zaroori Retail’s three-office operation (Ludhiana / Noida / Dubai) with a 50+ person team covering category management, compliance, photography, catalog ops and PLA growth.
Frequently Asked Questions
Related AJIO Services & Reading
Related Services
Recommended Next Reading
Get a custom proposal for your brand.
Tell us your marketplaces, monthly revenue and goals — we'll send a tailored quote + PDF proposal in under 60 seconds.
Build My Custom QuoteStop spending on ads that don't pay back. Run them at 5.8x portfolio ROAS.
Free 30-day audit.