AJIO Spotlight + Sponsored Listings + Brand Boost management with daily bid touches, festival ramps, and ROAS targeting. 150+ brands. Average 5.8x ROAS.
AJIO Ads Run On A Smaller, Less Mature Auction Than Myntra
AJIO Spotlight is materially smaller than Myntra PLA โ fewer ad units, shallower auction, less daily inventory. The ad system is also less mature: no robust automated bidder, no negative-term mining tooling, no dayparting. Everything has to be operated by hand, daily.
That's actually the opportunity. AJIO's CPCs are 20-35% lower than Myntra's for comparable category positions, and the ROAS ceiling is higher because the auction noise is lower. Brands that bring daily-touch discipline can run portfolio ROAS at 6.0โ8.5x โ well above Myntra's typical 4.5โ6.5x band.
Where we add value: the operating discipline. 150+ AJIO brands managed, average portfolio ROAS at 5.8x.
What's Included
Campaign architecture
Category, brand, high-converter campaigns with ROAS targets.
Daily bid touches
Every active campaign reviewed daily.
A/B copy testing
Title + bullet variants on a 14-day cadence.
Negative term mining
Daily exclusion list maintenance.
Festival ramp planning
Pre-festival spend ramps with ROAS guardrails.
Brand Boost banner negotiation
Reliance media-team relationship.
Weekly ROAS reports
Spend, GMV, ROAS, CPA, search terms.
Quarterly category review
Spend re-allocation across category vs brand.
Ad Operations
- 1
Week 1: Audit + Baseline
Current campaigns audited; ROAS baseline; wasted-spend pockets identified.
- 2
Week 2: Re-Architecture
New campaign structure (category/brand/hero) with ROAS targets per tier.
- 3
Week 3+: Daily Ops
Daily bid touches, weekly copy testing, daily negative-term mining.
- 4
Festival Cycle (6-week)
Pre-festival spend ramps. Spend escalation 3 weeks before, peak during, post-festival debrief.
- 5
Quarterly Strategy Review
Spend re-allocation. New SKU prioritization. Brand Boost negotiation.
Pricing Tiers
Spend <โน2L/m
- Daily bid mgmt
- Weekly report
- Standard campaigns
Spend โน2Lโโน10L/m
- Min โน65,000 /m
- A/B testing
- Festival ramps
- Brand Boost
Spend โน10L+/m
- Dedicated strategist
- Custom dashboards
- Quarterly reviews
Categories We Service
AJIO Ads Wins
2.9x โ 7.6x ROAS in 8 weeks
Brand running โน3L/m on single flat campaign at 2.9x ROAS.
Result: Re-architected campaigns + daily ops + weekly copy testing. 8 weeks later: 7.6x ROAS at โน4.2L spend.
EOSS spend delivered โน16L revenue
No festival prep historically โ random ad budget during EOSS.
Result: 6-week prep cycle. EOSS ad spend โน2.4L produced โน16L attributed GMV (6.7x ROAS).
Spending on AJIO ads but ROAS won't move?
Free audit. We show you where ROAS is leaking.
Free Ads AuditIn-House Solo vs Agency Ads Ops
| Dimension | In-House | Agency |
|---|---|---|
| Daily bid touches | Inconsistent | Every active campaign |
| Negative term mining | Monthly | Daily |
| A/B copy cadence | Quarterly | 14 days |
| Festival prep | Reactive | 6-week proactive |
| ROAS lift in 90 days | +30-50% | +80-180% |
Founder Insight โ Daily Discipline Beats Strategy On AJIO Ads
AJIO's ad system rewards daily-touch operators disproportionately because the platform itself has minimal automation. There's no smart bidder optimizing for you overnight. There's no auto-pause when ROAS slips. There's no auto-exclude for poor-converting search terms. Every protective behaviour has to happen by hand.
That's a feature, not a bug. The brands willing to do the daily work compound an operating advantage over time that's genuinely defensible โ and visible in the portfolio-wide ROAS gap between top-quartile (8.5x+) and median (4.5x) AJIO accounts.
About the Author โ Deepinder Ahluwalia
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail
Deepinder has personally led the marketplace onboarding of 4,000+ brands across Myntra, Nykaa, AJIO, Tata Cliq Luxury, Amazon, Flipkart and 30+ premium marketplaces. An IIM Lucknow alumnus with 8+ years in Indian e-commerce, he runs Zaroori Retailโs three-office operation (Ludhiana / Noida / Dubai) with a 50+ person team covering category management, compliance, photography, catalog ops and PLA growth.
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