Multi-marketplace advertising management across Myntra PLA, Nykaa Sponsored Listings, AJIO Spotlight, Amazon Sponsored Products, and Brand Boost placements. 400+ brands. 6.2x portfolio ROAS.
Why Multi-Marketplace Ad Management Wins
Brands running ads on multiple marketplaces in parallel face a problem single-platform ad ops don't: spend allocation. ₹10L of monthly ad budget can produce ₹65L of GMV (6.5x ROAS) if allocated correctly across Myntra PLA, Nykaa Sponsored, AJIO Spotlight, and Amazon Sponsored — or ₹35L of GMV (3.5x ROAS) if allocated naively. The same spend, half the outcome.
The allocation problem is genuinely hard. Each platform has different CPC dynamics, different auction depth, different conversion rates, different ROAS volatility. A brand running ad ops in-house typically lacks the cross-platform visibility to allocate well — they have a Myntra person, a Nykaa person, and an Amazon person, each optimizing their silo without portfolio-level coordination.
Our Marketplace Advertising Management service solves the allocation problem. One portfolio strategist owns cross-platform spend allocation; platform-specific operators execute daily. Result: average 6.2x portfolio ROAS across 400+ brand engagements.
What's Included
Multi-MP campaign architecture
Category, brand, hero campaigns across Myntra/Nykaa/AJIO/Amazon.
Cross-MP spend allocation
Weekly portfolio-level spend re-allocation.
Daily bid management
Every active campaign reviewed daily.
A/B copy testing
Platform-specific variants on 14-day cadence.
Negative term mining
Daily exclusion lists per platform.
Festival ramp planning
6-week multi-MP prep cycles.
Brand Boost negotiations
Banner placements across Myntra/Nykaa/AJIO.
Weekly portfolio report
Spend, ROAS, CPA by platform + portfolio.
Monthly strategy review
Spend allocation review.
Custom dashboards
Real-time portfolio dashboards.
How Multi-MP Ad Ops Run
- 1
Week 1: Portfolio Audit
Current spend across all platforms audited. Wasted spend identified. Baseline portfolio ROAS established.
- 2
Week 2: Cross-MP Re-Architecture
Campaigns re-built per platform with ROAS targets. Cross-MP spend allocation framework defined.
- 3
Weeks 3+: Daily Operations
Daily bid touches per platform. Weekly portfolio re-allocation. Fortnightly A/B testing.
- 4
Festival Cycles (6 weeks)
Cross-MP prep — spend ramps, exclusives, brand-boost placements aligned across platforms.
- 5
Monthly Portfolio Review
Spend re-allocation review, new SKU prioritization, brand-boost negotiations.
Pricing
Spend <₹3L/m total
- Up to 2 platforms
- Daily bid mgmt
- Weekly report
Spend ₹3L-₹15L/m
- Min ₹95,000 /m
- Up to 4 platforms
- A/B testing
- Festival ramps
- Brand Boost
Spend ₹15L+/m
- Dedicated strategist
- Custom dashboards
- Quarterly strategy reviews
Brand Categories
Portfolio Wins
3.8x → 7.4x portfolio ROAS in 10 weeks
Brand running ₹8L/m across Myntra + Nykaa + AJIO at 3.8x blended ROAS. Each platform managed by a different in-house person.
Result: Portfolio-level re-allocation + daily ops. 10 weeks later: 7.4x ROAS at ₹9.4L spend. +2.8x net GMV per rupee.
Festival cycle delivered ₹85L revenue
Beauty brand spending ₹4L/m across 3 platforms, fragmented festival prep, ₹18L typical festival pull.
Result: Coordinated festival cycle across Nykaa + Tira + Amazon. ₹6.5L festival spend, ₹85L revenue pull (13x ROAS during festival window).
Running ads across multiple marketplaces but ROAS isn't adding up?
Free portfolio audit. We show you exactly where spend is leaking and which platform allocation is wrong.
Free Portfolio AuditSiloed Ad Ops vs Portfolio Management
| Dimension | Siloed (Per-MP) | Portfolio Mgmt |
|---|---|---|
| Spend allocation | Per platform; no coordination | Cross-MP, weekly re-allocation |
| Festival prep | Per platform | Coordinated multi-MP cycles |
| Reporting | 3 separate reports | Unified portfolio view |
| Cross-MP learnings | Lost | Applied across platforms |
| Brand Boost negotiations | One platform at a time | Bundled cross-MP deals |
| Typical portfolio ROAS | 3.5-4.5x | 6.0-7.5x |
Founder Insight — Spend Allocation Is Worth More Than Spend Efficiency
Most ad ops conversations focus on spend efficiency — getting the CPC lower, the CTR higher, the conversion rate tighter on a given platform. Those matter at the margin. The bigger lever in a multi-MP world is spend allocation — moving ₹2L from a campaign running at 3x ROAS on Platform A to a campaign running at 8x ROAS on Platform B.
Brands rarely catch this because the allocation conversation requires portfolio-level visibility. Per-platform operators optimize their silo to the local maximum but can't see the cross-platform global maximum. Our role as portfolio strategist is exactly that cross-platform visibility — and the discipline to re-allocate weekly when the data says so.
About the Author — Deepinder Ahluwalia
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail
Deepinder has personally led the marketplace onboarding of 4,000+ brands across Myntra, Nykaa, AJIO, Tata Cliq Luxury, Amazon, Flipkart and 30+ premium marketplaces. An IIM Lucknow alumnus with 8+ years in Indian e-commerce, he runs Zaroori Retail’s three-office operation (Ludhiana / Noida / Dubai) with a 50+ person team covering category management, compliance, photography, catalog ops and PLA growth.
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