AJIO · Commission · Feb 2026

AJIO Commission Structure & Fees (2026 Guide)

Deepinder Ahluwalia, Founder & CEO Updated Feb 22, 2026 6-8 min read
Fact-CheckedUpdatedReviewed byDeepinder Ahluwalia, Founder & CEO
AI Summary — AJIO Commission
·Fact-checked

AJIO commission ranges from 15–30% depending on category, with a marketplace median of 22%. On top of commission, sellers pay fixed fees (packaging + handling), closing fees, and payment gateway charges — totalling roughly commission + 3–5%. Payment cycle: 20–30 days. Category buyers can negotiate 2–4 percentage points off commission for premium brands with growing GMV.

  • Base commission: 15–30%
  • Category median: 22%
  • Payment cycle: 20–30 days
  • Additional fees: fixed fee + closing fee + PG charges (~3–5%)
  • Negotiable via category-buyer relationships (2–4 pp reduction for premium brands)
Commission Range
15–30%
Median
22%
Payment Cycle
20–30 days
Fixed Fees
₹15–65 per unit
Closing Fees
0.5–2% per order
Updated
February 2026
Cite as: AJIO Commission Structure & Fees (2026 Guide) — Zaroori Retail (https://zarooriretail.com/ajio-commission)

AJIO's commission structure is category-first: within its fashion (mass + ajio luxe curated luxury) focus, apparel takes 15, premium/luxury pushes toward 30%. Sellers routinely underestimate the "commission-plus" load — fixed fee + closing fee + PG easily add 3–5% on top of headline commission.

Commission breakdown by fee type

Fee TypeRangeWhen Charged
Base commission15–30%Per unit sold
Fixed fee₹15–65Per unit shipped
Closing fee0.5–2%Per order value
Payment gateway1.5–2.5%Per successful payment
Return processing₹40–120Per returned unit

How to reduce commission on AJIO

  1. 1
    Build 6-month growing GMV
    Category buyers renegotiate for brands showing 25%+ MoM GMV growth over 6 months on AJIO.
  2. 2
    Increase basket size
    Higher-AOV categories carry lower % commission absolutely. Push bundles + higher-price SKUs.
  3. 3
    Reduce returns
    Below-median return rate improves seller score → unlocks negotiation leverage.
  4. 4
    Category-buyer intro
    Direct category-buyer relationships (via agency) unlock 2–4 pp commission reduction and PLA credits.

Category-wise commission (indicative)

CategoryCommissionNotes
Ethnic wear22–28%Category-buyer flexible
Western wear25–32%Highest category volume
Footwear20–30%Higher for luxury
Accessories18–25%Lowest volume, best margin

Frequently Asked Questions

What is AJIO's commission rate?

15–30% depending on category. Median: 22%.

Are AJIO fees negotiable?

Yes — for brands with 6+ months of growing GMV, ≥25% MoM growth, and below-median return rate. Category-buyer relationships (via agency) are the primary lever for negotiation.

What is the total effective cost of selling on AJIO?

Commission + fixed fee + closing fee + PG ≈ 15–35% of order value once all fees are stacked.

When does AJIO settle payments?

20–30 days, subject to return window closure and deductions.

Can Zaroori Retail help renegotiate AJIO commission?

Yes — we prepare category-buyer decks with your GMV curve, return-rate benchmark, and category penetration data, then intro to the relevant buyer for a formal review.

More AJIO Deep-Dives

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Deepinder Ahluwalia
Founder Insight

Written & fact-checked by Deepinder Ahluwalia

Founder & CEO, Zaroori Retail. IIM alum, ex-Reliance Retail. Led marketplace onboarding + growth for 4,000+ brands across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, Blinkit, Zepto, Swiggy Instamart, and 20+ other platforms since 2016. Direct category-buyer relationships across every major Indian marketplace.

Read more about the founder

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