Amazon.ae — Marketplace Knowledge Graph

Legal Name

Amazon.ae (formerly Souq.com)

Website

https://www.amazon.ae

Primary Category

General Marketplace

Industries

ElectronicsFashionBeautyHomeGroceryBooks

Difficulty

Moderate (2/5)

• UAE trade licence + TRN
• UAE bank account (or international with Hyperwallet)
• Trademark (UAE registration strongly recommended for Brand Registry)
• Minimum 5 SKUs
• Standard product photography

Electronics 5–8%, fashion 15%, books 12%. + FBA fulfilment fees.

Min SKUs

5

Attributes

Amazon standard (40+ per SKU)

Schema

Amazon Catalog (Listing Loader / Flat-file)

Variants

Size + Colour + Style

Notes

Brand Registry unlocks A+ Content + Storefront.

Image Count

5–7 per SKU

Dimensions

1600×1600 px minimum

Background

Pure white (#FFFFFF)

Model

Optional

Notes

Amazon enforces strictly — non-white-background = rejected.

• ✕Non-white background images (auto-rejected)
• ✕No UAE TRN for VAT
• ✕Brand Registry not approved (limits A+ Content access)
• ✕Listing-loader template errors

1. 1

   Amazon.ae Seller Central registration

   Submit UAE trade licence, TRN, bank, and seller plan (Professional recommended).

2. 2

   Brand Registry application

   Apply for Amazon Brand Registry to unlock A+ Content, Storefront, and Sponsored Brands.

3. 3

   Catalog upload via listing loader

   SKUs uploaded via Amazon's flat-file listing loader; image QC enforced strictly.

4. 4

   FBA inbound (optional but recommended)

   Brand ships inventory to Amazon UAE FCs for Prime-eligible delivery.

5. 5

   Launch + Sponsored Products campaign

   Brand goes live and runs an initial Sponsored Products campaign to seed sales velocity.

VAT UAE (UAE Value Added Tax (5%))

Mandatory 5% VAT applicable on UAE marketplaces (Noon, Namshi, Amazon.ae). Brands must hold a UAE TRN (Tax Registration Number) to sell.

FBM (Fulfilled by Marketplace)

Inventory is stored in the marketplace warehouse; the marketplace handles packing, shipping, and last-mile delivery. Higher commission but typically faster ship times.

AOV (Average Order Value)

Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.

PLA (Product Listing Ad)

A sponsored placement that pushes a specific SKU to the top of search and category pages. Bidding is CPC-based on the seller portal.

ROAS (Return on Ad Spend)

Revenue earned per ₹1 of ad spend. Used interchangeably with the inverse of ACoS/CIR. Target ROAS varies by category: 7–12x for fashion, 4–7x for beauty.

Brand Store (Branded Storefront)

A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.

Trademark (Registered Trademark (TM Class))

Premium Indian marketplaces accept either a granted TM certificate or a TM application receipt (Form TM-A) as proof of brand ownership.