Catalog v2 audits, missing-attribute fills, variant-tree rebuilds, A+ content modules, and weekly catalog hygiene. The cataloging back-end of 280+ Nykaa Fashion brands runs through us.
Cataloging vs. Listing — Why They're Different on Nykaa
Listing is getting SKUs live. Cataloging is keeping them merchandisable — accurate attributes, clean variant trees, A+ content, no orphan SKUs, no duplicate parents, no stale OOS items dragging down search rank. The two functions overlap but require different operating cadences. Most brands either over-invest in listings and under-invest in cataloging, or vice versa.
Our cataloging service is for brands with 100+ live SKUs that have outgrown a "one-pass listing" model and need ongoing catalog hygiene. We run weekly audits, fill attribute gaps as Catalog v2 evolves, rebuild variant trees when needed, and ship A+ content modules for hero SKUs.
What it delivers: search-position stability (no decay from stale OOS or attribute drift), conversion-rate lifts of 8–14% from A+ content on hero SKUs, and the foundation for the PLA team to scale spend confidently (you can't scale ads on a broken catalog).
What's Included
Initial Catalog v2 audit
Full audit of every live SKU against current Catalog v2 spec — gap report.
Attribute fills
All 32 attributes per SKU filled; type/length/material/care mismatches corrected.
Variant tree rebuild
Size + colour variants regrouped under correct parents; orphan SKUs adopted.
A+ content modules
PDP rich modules for brand-story, fabric-detail, fit-guide blocks.
Weekly hygiene scan
OOS flag updates, price-band consistency, image refresh, duplicate-parent cleanup.
Schema version tracking
We track Catalog v2 version updates weekly and re-validate as needed.
Catalog ops dashboard
Live dashboard of catalog completeness %, errors, and pending tasks.
Bulk re-upload capability
For catalog-wide updates (price bands, variant resets), we run controlled bulk re-uploads.
Cataloging Operations Cadence
- 1
Week 1: Full v2 Audit
Every live SKU audited; gap report shared with the brand. Catalog completeness % baseline established.
- 2
Weeks 2–4: Gap Closure Sprint
Attribute fills, variant rebuilds, A+ content for top 30 hero SKUs. Catalog completeness goal: 95%+.
- 3
Ongoing: Weekly Hygiene
Every Monday — OOS scan, price-band check, image refresh queue, duplicate-parent cleanup, Catalog v2 version check.
- 4
Monthly Catalog Review
Catalog completeness %, search-position movement on top-100 SKUs, ROAS impact assessment.
- 5
Quarterly A+ Content Wave
Each quarter we ship A+ content modules for the next 20 hero SKUs identified by GMV velocity.
Cataloging Service Pricing
One-Time Audit + Fix
- Full v2 audit
- 4-week gap-closure sprint
- Brand handles ongoing hygiene
Monthly Catalog Ops
- Up to 300 SKUs catalog
- Weekly hygiene
- Monthly review
- A+ content queue (1/quarter)
Volume Catalog Ops
- 1000+ SKU catalog
- Dedicated catalog ops team
- A+ content quarterly waves
- Bulk re-uploads
Catalog Sizes We Work With
Catalog Ops Outcomes
62% → 96% catalog completeness in 4 weeks
A premium womenswear brand had 480 SKUs with 62% catalog completeness. Search position decay had set in — top-10 hero SKUs were slipping out of category top-50.
Result: 4-week gap closure brought completeness to 96%. Search position recovered on 8 of 10 hero SKUs inside 30 days.
A+ content lifted hero SKU conversion 14%
A footwear brand was running 3.1% PDP conversion on its hero shoe — best-seller volume was held back by a thin PDP.
Result: A+ content module (brand story + fit guide + 3D rotation) shipped. PDP conversion: 3.1% → 4.6%. Hero-SKU GMV +47% in 60 days.
Catalog rotting in the background while you chase new SKUs?
Free Catalog v2 audit. We tell you exactly how much GMV is leaking from catalog decay.
Get a Free Catalog AuditIn-House Cataloging vs Specialist
| Dimension | In-House | Specialist |
|---|---|---|
| Catalog v2 currency | Often outdated | Tracked weekly |
| Completeness % | 60–80% | 95–98% |
| Variant accuracy | Inconsistent | 100% (audited weekly) |
| A+ content frequency | Ad-hoc | Quarterly waves |
| Time freed for growth | 40% of week on hygiene | Brand focuses on growth |
| Search-position decay risk | High | Near zero |
Founder Insight — Catalog Is the Foundation Everything Else Stands On
Cataloging is the most under-valued and most-leveraged function on a Nykaa Fashion account. Under-valued because it doesn't produce a visible metric like ROAS or GMV growth. Most-leveraged because everything else — search ranking, conversion rate, ad efficiency, returns rate — sits on top of catalog quality.
One number to remember: brands with 95%+ Catalog v2 completeness outperform brands at 75% completeness by an average of 2.1x GMV per SKU, holding everything else constant. That's the silent compound effect. Same SKU, same price, same image — different attribute completeness, 2.1x outcome difference.
About the Author — Deepinder Ahluwalia
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail
Deepinder has personally led the marketplace onboarding of 4,000+ brands across Myntra, Nykaa, AJIO, Tata Cliq Luxury, Amazon, Flipkart and 30+ premium marketplaces. An IIM Lucknow alumnus with 8+ years in Indian e-commerce, he runs Zaroori Retail’s three-office operation (Ludhiana / Noida / Dubai) with a 50+ person team covering category management, compliance, photography, catalog ops and PLA growth.
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