AJIO catalog audits, missing-attribute fills, variant-tree rebuilds, PDP rich content, and weekly catalog hygiene through the Reliance Vendor Portal.
AJIO Catalog Hygiene Is Mostly Vendor Portal Re-Excel Work
Maintaining an AJIO catalog isn't the same as maintaining a Myntra or Nykaa catalog. The Reliance Vendor Portal's Excel-based upload model means every catalog edit is, structurally, a small re-upload. Out-of-stock flags, price-band changes, variant additions — each one is an Excel edit + FTP re-upload + QC pass.
For brands running 200+ live SKUs, this becomes a meaningful operational drag. Our cataloging service handles the ongoing operating layer so the brand's in-house team can focus on growth instead of Excel files.
What we deliver: 95%+ catalog completeness, weekly hygiene scans, monthly variant audits, and PDP rich content for hero SKUs.
What's Included
Vendor Portal audit
Every live SKU audited against current Excel template.
Attribute completeness
All 25 attrs filled per SKU.
Variant tree rebuilds
Size + colour variants grouped under correct parents.
PDP rich content
Hero SKU PDP enhancements.
Weekly hygiene
OOS scan, price-band check, image refresh.
Vendor Portal version tracking
Re-validate batches when Reliance updates the template.
Catalog dashboard
Live completeness % + pending tasks.
Bulk re-uploads
Controlled bulk operations with rollback.
Catalog Operations
- 1
Week 1: Full Audit
Every SKU audited; completeness % baselined.
- 2
Weeks 2-4: Gap Closure
Attribute fills, variant rebuilds, PDP enhancements for top 30 hero SKUs.
- 3
Ongoing: Weekly Hygiene
Mondays — OOS scan, price-band check, image refresh, duplicate cleanup.
- 4
Monthly Catalog Review
Completeness % + search-position movement on hero SKUs.
- 5
Quarterly PDP Wave
PDP enhancements for next 20 hero SKUs.
Pricing Tiers
Audit + Fix
- Full audit
- 4-week gap-closure sprint
- Brand handles ongoing
Monthly Ops
- Up to 300 SKUs
- Weekly hygiene
- Monthly review
- PDP queue
Volume Ops
- 1000+ SKUs
- Dedicated team
- Bulk re-uploads
Categories We Service
Catalog Outcomes
64% → 95% completeness in 4 weeks
Streetwear brand with 380 SKUs at 64% completeness. Search position decay had started on top hero SKUs.
Result: 4-week sprint to 95% completeness. Search position recovered on 7 of 10 hero SKUs within 30 days.
PDP rich content lifted hero conversion 12%
Hero PDP running at 2.8% conversion — thin PDP holding back best-seller velocity.
Result: Rich PDP module shipped. Conversion: 2.8% → 3.1% (+12%). Hero SKU GMV +38% in 60 days.
Catalog decaying while you chase new SKUs?
Free audit. Specific GMV at risk.
Free Catalog AuditIn-House vs Specialist Cataloging
| Dimension | In-House | Specialist |
|---|---|---|
| Excel template currency | Often outdated | Tracked weekly |
| Completeness % | 60-80% | 95-98% |
| Variant accuracy | Inconsistent | 100% audited weekly |
| PDP enhancement cadence | Ad-hoc | Quarterly waves |
| Search-position decay | High risk | Near zero |
Founder Insight — Catalog Quality Is The Silent Compound Variable
Same SKU, same price, same image — different attribute completeness — produces 1.8-2.3x GMV-per-SKU difference at portfolio scale on AJIO. We've measured this across our 200+ brand portfolio. The "why" is search ranking: AJIO's search algorithm reads attribute completeness as a quality signal and ranks complete SKUs above incomplete ones.
The fix is unglamorous but enormously leveraged: fill the missing attributes. Maintain them as the Vendor Portal template evolves. Don't let OOS staleness drag down the active SKUs. We treat catalog hygiene as a core operating function, not a side project.
About the Author — Deepinder Ahluwalia
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail
Deepinder has personally led the marketplace onboarding of 4,000+ brands across Myntra, Nykaa, AJIO, Tata Cliq Luxury, Amazon, Flipkart and 30+ premium marketplaces. An IIM Lucknow alumnus with 8+ years in Indian e-commerce, he runs Zaroori Retail’s three-office operation (Ludhiana / Noida / Dubai) with a 50+ person team covering category management, compliance, photography, catalog ops and PLA growth.
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