We list and optimize SKUs on AJIO through the Reliance Vendor Portal — Excel-based bulk uploads, image FTP coordination, attribute mapping, variant grouping, and PDP optimization. 28,000+ SKUs listed.
AJIO Listing Is FTP-Based, Not Self-Serve
AJIO listings go through the Reliance Vendor Portal's Excel + image FTP combination — a backend designed for Reliance's internal merchandising team rather than third-party sellers. The Excel template has 25 mandatory attributes per SKU, the image FTP requires specific file naming conventions, and the QC team rejects without explanation when fields are mis-mapped. Brands attempting self-serve listings routinely take 2–4 weeks to get a single SKU live cleanly.
We list and optimize 28,000+ SKUs across 200+ AJIO brands. Our team has the Vendor Portal Excel template current, the image FTP mappings, the attribute taxonomy memorized, and direct contacts in the Reliance QC team for stuck-flag resolution.
What we deliver: clean bulk uploads (120-250 SKUs/week sustained cadence), 32 attributes mapped per SKU, brand-level size charts, and PDP copy tuned for the AJIO search algorithm.
What's Included
Vendor Portal Excel uploads
Current Excel template, all 25 attributes mapped per SKU.
Image FTP coordination
Image FTP server access with correct file naming.
Bulk + incremental cadence
120–250 SKUs/week sustained pace.
Variant grouping
Size + Colour variant trees grouped correctly.
Size charts
Brand-level size chart submitted with the catalog.
PDP copy
Title + bullets tuned for AJIO search.
QC flag resolution
Direct contacts in the Reliance QC team.
Re-listings + variant updates
Ongoing catalog edits + re-uploads as the brand scales.
Listing Process
- 1
Day 1: Intake
Brand SKU sheet + image folder received. Pre-validation against the current Vendor Portal Excel template.
- 2
Day 2–3: Attribute Mapping
25 attributes per SKU. PDP titles + bullets drafted.
- 3
Day 4: Image FTP Upload
Images uploaded to AJIO FTP with correct naming. SKU mapping verified.
- 4
Day 5: Bulk Excel Upload + QC
Excel uploaded via Vendor Portal. QC flags resolved same-day.
- 5
Day 7: Go-Live + Watch
SKUs live on AJIO. 7-day search-position monitoring.
Pricing Tiers
Pay-Per-SKU
- Vendor Portal upload
- 25 attrs mapped
- Min batch 25 SKUs
Monthly Retainer
- Up to 250 SKUs/m
- Premium PDP copy
- Image FTP + variant ops
- Re-listings included
Volume Ops
- 1000+ SKUs/m
- Dedicated catalog team
- Bi-weekly audit
Categories We Service
AJIO Listing Wins
280 SKUs in 9 working days
Brand had 280 SKUs stuck in Vendor Portal upload errors for 5 weeks.
Result: All 280 live in 9 working days. Search-position lift 24% in 30 days.
Variant tree rebuild lifted conversion 16%
Footwear brand had orphan SKUs scattered across parent records — PDPs showed only some sizes.
Result: Variant tree rebuilt. PDP conversion rose from 2.4% → 2.8% (+16%).
Listings stuck in Vendor Portal QC?
Free audit. We show you which SKUs are failing and how to clear the backlog this week.
Get a Free AuditIn-House vs Zaroori Retail Listing
| Dimension | In-House | Zaroori Retail |
|---|---|---|
| Vendor Portal Excel template | Often outdated | Tracked weekly |
| Image FTP workflow | Frequent mis-naming | Pre-configured pipeline |
| Attribute coverage | 60–75% | 100% |
| QC rejection rate | 15–25% | <5% |
| Listing speed | 20–40 SKUs/week | 120–250 SKUs/week |
| Search lift in 30 days | Inconsistent | +20–35% |
Founder Insight — AJIO Catalog Is Won At Excel + FTP, Not At SKU-Level Creativity
AJIO listings are won at the operational layer: clean Excel files, correct image FTP naming, complete attribute mapping. SKU-level creativity (clever titles, lifestyle imagery, unusual variant combinations) helps at the margin but doesn't make up for sloppy basics. Most brands lose 3–4 weeks at the basics before they even get to creative optimization.
Where we add the most value: getting the basics right by default so the brand can focus its creativity on the SKUs that matter — the top 30 hero SKUs that drive 70% of the GMV. Everything else just needs to be live, accurate, and search-indexed.
About the Author — Deepinder Ahluwalia
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail
Deepinder has personally led the marketplace onboarding of 4,000+ brands across Myntra, Nykaa, AJIO, Tata Cliq Luxury, Amazon, Flipkart and 30+ premium marketplaces. An IIM Lucknow alumnus with 8+ years in Indian e-commerce, he runs Zaroori Retail’s three-office operation (Ludhiana / Noida / Dubai) with a 50+ person team covering category management, compliance, photography, catalog ops and PLA growth.
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